Rug or carpet, a textile floor covering that is made from various materials. Jaipur Rugs is India based company in handmade carpets industry. It’s headquarter is in Jaipur, its operations spanning across 10 states of India through its network of over 20 branches and an independent weaver base of 40,000. It is one of the leading manufacturers of handmade carpets and specializes in hand-knotted carpets.
Different types of Jaipur rugs
Tufted Mixed: Absolutely unique in its design, thick and luxurious in touch, Tufted Mixed rugs bring a complete fresh look to your room and unleash your imagination. An absolutely appealing mixture of colors and texture, this collection is modern, edgy and stylish.
Ananda: The rugs of the Ananda collection empower all to collect these beautiful and functional pieces of art. Made with New Zealand wool, each strand of yarn is hand-spun and hand-twisted for a truly unique experience each time the rug is touched. Contemporary color stories combine with classic styling for a floor covering that is both artistic and economical. The Ananda collection is a premier collection, and equal to marvelous hand-knotted masterpieces, but at a fraction of their cost.
Blue: Inspirations from ethnic chic textiles and Indian spice colors, excitement, curiosity, and intrigue characterize Jaipur’s newest collection of modern and edgy rugs. Blue combines curvy, contemporary themes with hand-tufted excellence and superior wool for an extraordinary floor covering. Added to the mix of color and design one may find carving and art silk interspersed, culminating in a radiant work of art. Blue is the intersection of exhilaration and imagination.
Dhalia: The Dhalia collection brings a breath of fresh air to hand-tufted rugs. Instead of using hard-twisted yarn, the yarn is either micro-twisted or not twisted at all, thereby creating a wonderfully plush, tall pile and a smooth, silky hand. Likewise, the color stories in the Dhalia collection are full of spice and pastel colors that blend together in a bouquet of joy and warmth that will accent any décor. Dhalia redefines joyful expression.
Poeme: The Poeme collection takes traditional styling and revitalizes them with modern colors and more flare. Each hand-tufted design in the Poeme collection is made from premiere wool and crafted with precision for a floor covering that is opulent and durable, but less costly. Many times, the Poeme collection is mistaken for knotted rugs costing hundreds or thousands more. Poeme brings individual design elements together to complete any room. Poeme is the illustration of elegance.
Konstrukt: European refinement and style are the hallmarks of the new Konstrukt collection. Simple colors, subtle textures, and easily assimilated designs are hand-woven into each loomed piece. Art silk adds further dimension, texture, and intrigue while an artisan’s hands bring each strand of blended New Zealand wool to life. The best-designed rooms start with a solid foundation, and the Konstrukt collection fulfills that need. Konstrukt: the great room starts here.
Lake Placid: The Lake Placid collection is a casual collection of hand-loomed carpets designed to blend into any décor. Each color is dyed in such a way as to not be overpowering, but enhance your décor, and woven with deliberate care. Whether a focal point of simple color, or as a starting point for more ambitious projects, the plush wool and art silk accents in each Lake Placid rug leverage texture, color, and depth to achieve balance in any environment. Lake Placid: Relax.
Fresco: A fun, light-hearted collection of handloom carpets, the Fresco collection is full of colorful stories brought together in handspun wool. Made to endure for years by the hands of artisan weavers, within each woolen thread of each exceptional design in the Fresco collection is a casual, economical rug that will brighten any décor. Fresco means fresh.
Jaipur Rugs is one of the leading company in Jaipur which is famous for its rugs all over the world. It was founded by N. K. Chaudhary in 1978, starting the carpet business with two looms. Over time he moved to Gujarat and the business operations were expanded primarily in tribal regions. Mr. N K Chaudhary moved to Jaipur in 1999, to launch his independent firm called Jaipur Carpets. Jaipur Carpets was converted to Jaipur Rugs Company Pvt Ltd in 2006. At present Jaipur rugs has businesses in more than 30 countries and touched a turnover of over 14 million $ in 2008-09.
Jaipur Rugs Foundation (JRF)
It is an initiative of Jaipur Rugs Company. It is a voluntary, non-profit and secular organization, registered under Public Trust Act, which was established in response to the growing needs in the development sector to organize people at grass root level for alleviating poverty by significantly enhancing their income.
JRF was founded by Mr. N. K. Chaudhary, a leading entrepreneur of hand knotted carpets with a purpose to organize carpet weaving artisans at grass root level and build up their capacity so that they may have decent earnings and lead a dignified life. JRF came into existence in the year 2004 and in last six years it has established itself as one of the leading voluntary organizations in India.
JRF works with more than 40,000 artisans across the carpet value chain in 10 states in India. Some of the milestones achieved by them include providing sustainable livelihoods to thousands of artisans, improvement in payment terms, and eradication of child labor from carpet industry, popularizing carpet in nontraditional areas, organizing artisans in SHG and producer companies for financial security, promotion of artisan forum etc. JRF has evolved a model of poverty reduction and in the next 5 years time, they plan to reach out to 100,000 artisans along with their families.